The Nature’s Willow Family is proud to announce we are now Leaping Bunny Certified, a designation that is the gold-standard in cruelty-free certification for personal care and household products companies and signifies no animal testing at any stage of product development.
The Leaping Bunny is the most trusted cruelty free certification for non-animal tested products. More than 1300 companies across the globe already hold Leaping Bunny certification, including well-known brands such as Burt’s Bees, Method, Mineral Fusion and Seventh Generation. We’re excited to join these brands in providing real choice for ethical consumers who want to identify and buy products that are free from animal testing. Achieving Leaping Bunny certification indicates we at Nature’s Willow have the procedures and policies in place to enable and verify cruelty-free claims…producing products not tested on animals.
This designation upholds the highest standards of compassion for animals in cosmetics and household products. Ambiguous claims can make it difficult to know which of your favorite brands test on animals – and which don’t. Nature’s Willow is committed to producing natural pain relief products that are ethically made from start to finish.
Some more info on Leaping Bunny and what it means
To hold companies responsible and to help consumers better find ethical products, 8 national animal protection groups formed the Coalition for Consumer Information on Cosmetics (CCIC). From there they created the Leaping Bunny Certification that helps make shopping for animal-friendly products an easier and less ambiguous experience.
Companies that are Leaping Bunny Certified must comply with the Corporate Standard of Compassion for Animals. This is a voluntary pledge companies like Nature’s Willow make to remove animal testing from every stage of product development. To further ensure the standard is upheld at all levels, the company’s ingredient suppliers also make the same pledge – resulting in products that are 100% free of animal testing.
Our mission is to provide fast pain relief for hard working folks, and to do so as naturally as we possibly can. And you can be assured staying cruelty free with our product development will always be a big part of that.